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Cowen: As Retail Struggles, Digital Sales, Mobile Integration Are Keys

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Mark Melin
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Digital sales, both online and mobile, passed the $100 billion mark in the first quarter for the first time in a non-holiday period. There are three business developments – mobile innovation, reduced shipping costs, and increased speed – that can help address retail struggles, a report from Cowen and Company says. At a time when historic change occurs seemingly at the blink of an eye – cell phones allow consumers to independently price check items in store, kiosks replace human cashiers at McDonald's amid traditional retail struggles in the face of the Amazon apocalypse – retail stocks that embrace the change and benefit from it will be the likely survivors.

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Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.