Value and momentum are two strategies that aren’t usually mentioned in the same article. The two strategies are at the opposite end of the spectrum. Value investors look to buy unloved stocks trading at depressed prices but with solid fundamentals while momentum investors look to buy stocks based on price alone, with little regard giving to the underlying fundamentals.
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But analysts over at the Morgan Stanley Research Foundation, believe that by adding momentum to any strategy the investor can add a degree of diversification at a low cost...

