Seamless, GrubHub to combine food delivery businesses

Two of the most prominent companies in the North American online food delivery market, Grubhub and Seamless, have merged, creating a company that will represent more than 20,000 restaurants in 500 cities across the United States. The deal is still subject to regulatory approval.

Online food ordering has become a huge market, but it has huge benefits for being a big player, and few to be neck in neck with a competitor. Like other online brands, like Netflix, Inc. (NASDAQ:NFLX), Google Inc (NASDAQ:GOOG) or Amazon.com, Inc. (NASDAQ:AMZN), food delivery will benefit from a single marketable name. It’s likely that...