Multi-Product Marketing Plan At Stake With "Batman v Superman"

What’s really at stake in “Batman v Superman” movie release? Perhaps one of the more significant Hollywood multi-product marketing schemes is playing itself out with the March 25 release of “Batman v Superman”. This is the follow-up to the relative disappointment to the 2013 release of “Man of Steel.” That was the Superman movie that, relative to big budget superhero movies, generated a less than stunning $668 million in gross revenues. After this relatively mild box office, Warner Brothers boosted the budget to and integrated other superheroes into the script – setting up future movies centered around superheroes such as “Wonder Woman,” “Justice League,” “Aquaman” and “The Flash.” These are all movie subjects that will be rolled...